Detect
ReverIQ identifies a review that needs CRM follow-up from rating, topic, source or manual escalation.
Salesforce integration
Bring public review context into Salesforce support workflows.
ReverIQ connects review work from Google Business, Google Play and Apple App Store with the CRM workflows your support team already trusts. Cases and review records can carry source context, owner, SLA, reply state and audit history.
Salesforce sync · Case created
Google review
2-star review from London with source, rating, reply status and SLA attached.
At risk Assigned
→
Salesforce case
Case created with review body, owner mapping and ReverIQ review reference.
Case created
Integration role
A low-rating public review becomes a governed CRM case only when the workflow says it should.
The integration is a closed sync record: what ReverIQ sends out, what the destination returns, and what stays governed in the review workflow.
Sources
Google BusinessPlayApp Store
Control planeReverIQ
DestinationSalesforce
DirectionPayloadReturnStatus recorded
Out
Case context: source, rating, location, customer text and review URL.
→BackCase ID and sync status.
Out
Ownership: assigned team, SLA state and escalation reason.
→BackOwner update from CRM.
Out
Outcome: case created, linked, updated or retried.
→BackResolution state written back to the review timeline.
Governed in ReverIQ
The source review, provider limits and public reply state stay governed in ReverIQ. AI drafts remain approval-led before anything is published. Sync attempts, retries and field mappings stay visible to operations.
SLA watchedDraft governedAudit kept
Workflow map
One destination, one clear job.
The handoff stays simple: detect the event, move the right context, keep the operating record intact.
Create
A Salesforce case or review record is created with mapped fields and a durable ReverIQ reference.
Resolve
Support can work the customer case while ReverIQ keeps the public reply and audit trail intact.
Controls
Small states that make the workflow trustworthy.
Operators need to see routing, delivery and recovery at a glance. These controls are intentionally compact so they feel like product infrastructure rather than marketing decoration.
AppExchange
ControlAppExchange bridge
Use Salesforce as the place where review context can become CRM follow-up.
SyncedRetry
ControlSync states
Track queued, syncing, case created, retry and failed states.
OAuthMapped
ControlControlled credentials
Use server-side credential handling and field mappings.
Map this integration around your workflow.
Start with one source, one destination and one ownership rule. Then expand once the team trusts the operating loop.