Google Business Profile

Manage Google reviews with clear local ownership.

Bring Google Business Profile reviews into ReverIQ so support and location teams can see what needs a reply, who owns it, how urgent it is and whether the public response has been published.

Reviews · Google Business Profile
Reply published. Timeline updated.
ReverIQ/Google Business Profile47
AllUnreadUnreplied
Needs replyDraftPending approvalReplied
★★☆☆☆
Maya R.

2-star review · London flagship Checkout took too long and the team did not follow up after I raised it in store.

6h leftNegative
High urgency
Needs reply
★★★☆☆
Jordan P.

3-star review · Manchester store The team was helpful, but the queue was slow and I had to ask twice for an update.

9h leftMixed
Medium urgency
Needs reply
★★★★★
Ava K.

Resolved review The team replied quickly and clearly explained the next step.

No SLAPositive
Low urgency
Replied
Reviews / Maya R. · 2★Reviews / Jordan P. · 3★
Google Business ProfileTodayNeeds reply

2-star review · London flagship

Checkout took too long and the team did not follow up after I raised it in store.

London flagshipPublic review URLNo public reply
Google Business ProfileTodayNeeds reply

3-star review · Manchester store

The team was helpful, but the queue was slow and I had to ask twice for an update.

long waitOwner neededReply draft ready
AI-assisted replyPending approval

Hi Maya, thanks for flagging this. We are sorry the checkout experience fell short. The London team is reviewing the queue data today and we will follow up with the store manager directly.

AI-assisted replyDraft ready

Thanks for the honest feedback. We are glad the team helped, and we are reviewing the queue handoff so updates are clearer next time.

Imported to ReverIQ
Assigned to CX operations
Draft generated for approval
Reply published to Google Business Profile

In the app

Manage the review, response and follow-up in one place.

Once Google Business is connected, the team can see the source context, assign ownership and prepare the public reply in ReverIQ. Salesforce and Slack can be added when the team wants optional CRM sync or channel alerts.

01

Connect

Bring Google Business Profile reviews into ReverIQ with source, rating, location and public reply state attached.

02

Triage

Prioritise low ratings, ownerless reviews and location clusters before they become reputation drift.

03

Reply

Draft, approve and publish a response while keeping the timeline and SLA visible.

04

Optional sync

If your team works in Salesforce, send review to Salesforce directly or even notify your team via Slack!

Response workflow

Reply publicly without losing control of the process.

ReverIQ keeps the original review, the AI-assisted draft, approval state, provider limits and public reply status together so teams know exactly what has happened and what still needs attention.

AI-assisted drafts
Approval before publish
Reply state tracking
Audit timeline
Google Business · response control

Maya R.

Approval

Suggested public reply

Hi Maya, thanks for flagging this. We are sorry the checkout experience fell short. The London team is reviewing the queue data today and we will follow up with the store manager directly.

AI draftHuman reviewReady

Metrics

See what is changing across Google Business Profile.

Teams need more than a list of reviews. They need response health, location or release patterns, and the themes that should move into CX or support planning.

47Open Google reviews
6hMedian reply time
12Locations at risk
long wait+41%
friendly staff+12%
checkout issue+28%
Google Business · optional connected operations

Google Business

Core review workflow: source context, reply state, ownership, SLA and audit trail.

SLA watched

Optional CRM + alerts

Choose to sync a case to Salesforce or send a Slack alert only when the workflow needs it.

Optional

Optional integrations

Keep ReverIQ as the record. Sync only when useful.

Salesforce sync and Slack alerts are optional connected workflows. Use them when a store-level issue needs CRM follow-up or team visibility, while the public Google reply state stays governed in ReverIQ.

Optional Salesforce handoff
Optional Slack notifications
Review URL included
Retry and sync state

Security controls are part of the workflow.

Credential care

Provider access is treated as operational infrastructure, not shared team passwords.

Role-based access

Separate operators, approvers and administrators by responsibility.

Approval-led AI

AI helps draft replies, but public responses remain human-controlled.

Audit trail

Assignment, draft, approval, publish and sync events stay visible.

Connect Google Business to the review control center.

See the source, response workflow, metrics and security controls first. Add Salesforce sync or Slack alerts only where your team wants connected follow-up.